§1
Designing notice and consent under the DPDP Act
The Digital Personal Data Protection Act, 2023 relies heavily on consent for processing digital personal data, alongside certain legitimate uses defined in the Act. Consent must be free, specific, informed, unconditional and unambiguous, given through a clear affirmative action, and limited to the personal data necessary for the stated purpose.
Notices must tell individuals what personal data is collected, for what purpose and how they can exercise their rights and complain. Designing these notices in plain language, available in English or languages listed in the Eighth Schedule of the Constitution as the Act provides, is both a legal and a user experience task.
Withdrawing consent must be as easy as giving it. Products therefore need clear settings or flows for withdrawal, and back-end processes that stop processing and, where required, erase data after withdrawal, subject to legal retention obligations. Records of consent, including when, how and for what purpose it was given, help demonstrate compliance if questions arise later. Building consent records into systems from the start is much easier than reconstructing them after an inquiry.

